The Uniqueness of Israel

How Israel Is Tackling the World’s Sugar Consumption

In recent years, it has been widely reported that the world’s sugar consumption is far too high and could have serious health consequences in the near future. Luckily, an Israeli company has found a way to reduce the amount of sugar used in foods, without affecting the taste.

DouxMatok, a company based in Petah Tikva, announced in July 2018 that is has teamed up with Europe’s largest sugar company to give consumers access to the ground breaking discover. They have signed a memorandum of understanding with the German company Südzucker, and they expect to be able to produce commercial quantities by the second half of 2019.

DouxMatok’s technology means that sugar content can be reduced by up to 40% with no adverse effects on flavour. The technology works by helping more of the sugar to hit the taste buds so that the flavour can be enjoyed. It is based upon the ways in which medicine is delivered to the right part of the body.

With normal sugar, 80% of it goes straight to the stomach without the taste buds picking up the flavour, which is why so much is needed. The DouxMatok technology places the sugar molecules onto a tasteless mineral, and according to the company, this ensures more of the sugar lands on the taste buds.

The company has submitted its product for independent testing and third party panels and major food companies have validated it.

The technology has been hailed as a breakthrough in the battle against obesity. Randolf Burisch, the commercial head of Südzucker´s sugar business unit, has said that the technology will provide a novel way of reducing the sugar content in food and developing new products.

This is not the only major food breakthrough from Israel this year. A company called Amai Proteins has developed a new sweet protein that could replace sugar and won’t raise blood sugar or insulin levels.

The company was inspired by fruits that grow along the equator that contain a sweet protein. Their product has huge potential health benefits as a protein-sweetener would not contribute to diabetes or obesity, and would be digested just like any other protein by the body.

Amai Proteins is not the first company to think of this, but they are the first to overcome many of the obstacles involved, primarily by using computational protein design (CPD). They have been able to construct a protein based upon those found in fruit, but without the need to use the fruit itself, which saves a huge amount of money.

At present, there are no Amai protein-sweetened products available on the market. However, there is extensive testing going on and so far, the feedback is very positive. They have many exciting plans for the future and it seems that it won’t be long before they become a commercial success.

There are a number of other Israeli companies working on the world’s sugar problem and they each have their own approach. Some are looking at ways of lowering the glycaemic index of products, while others are focused on sweeteners such as Stevia, and are looking at ways to reduce its aftertaste.

Given what has already been achieved, it seems highly likely that with Israel’s help, world sugar consumption will soon be on the way down.

DouxMatok, a company based in Petah Tikva, announced in July 2018 that is has teamed up with Europe’s largest sugar company to give consumers access to the ground breaking discover. They have signed a memorandum of understanding with the German company Südzucker, and they expect to be able to produce commercial quantities by the second half of 2019.

DouxMatok’s technology means that sugar content can be reduced by up to 40% with no adverse effects on flavour. The technology works by helping more of the sugar to hit the taste buds so that the flavour can be enjoyed. It is based upon the ways in which medicine is delivered to the right part of the body.

With normal sugar, 80% of it goes straight to the stomach without the taste buds picking up the flavour, which is why so much is needed. The DouxMatok technology places the sugar molecules onto a tasteless mineral, and according to the company, this ensures more of the sugar lands on the taste buds.

The company has submitted its product for independent testing and third party panels and major food companies have validated it.

The technology has been hailed as a breakthrough in the battle against obesity. Randolf Burisch, the commercial head of Südzucker´s sugar business unit, has said that the technology will provide a novel way of reducing the sugar content in food and developing new products.

This is not the only major food breakthrough from Israel this year. A company called Amai Proteins has developed a new sweet protein that could replace sugar and won’t raise blood sugar or insulin levels.

The company was inspired by fruits that grow along the equator that contain a sweet protein. Their product has huge potential health benefits as a protein-sweetener would not contribute to diabetes or obesity, and would be digested just like any other protein by the body.

Amai Proteins is not the first company to think of this, but they are the first to overcome many of the obstacles involved, primarily by using computational protein design (CPD). They have been able to construct a protein based upon those found in fruit, but without the need to use the fruit itself, which saves a huge amount of money.

At present, there are no Amai protein-sweetened products available on the market. However, there is extensive testing going on and so far, the feedback is very positive. They have many exciting plans for the future and it seems that it won’t be long before they become a commercial success.

There are a number of other Israeli companies working on the world’s sugar problem and they each have their own approach. Some are looking at ways of lowering the glycaemic index of products, while others are focused on sweeteners such as Stevia, and are looking at ways to reduce its aftertaste.

Given what has already been achieved, it seems highly likely that with Israel’s help, world sugar consumption will soon be on the way down.

Addresses:

Aardvark Israel in Tel Aviv 39 Levinsky Street, 2nd Floor Tel Aviv 6610910
Aardvark Israel in Jerusalem 34 Yossi Ben Yoezer, Knisa Gimel Jerusalem 9330154

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USA: 1-212-981-2494
Israel: 153-77-201-9328
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